line of sight

In creativity, marketing, personal brand by Jay Clouse

When I think about marketing (whether it’s Unreal, upside, or myself) I think a lot about awareness. The idea I wrote about a couple weeks ago — do you even exist to the person you want to the attention of? When we become aware of something, we start to slowly make the (erroneous) assumption that other people are aware of …

do you even exist?

In inspiration, marketing, motivation, personal brand by Jay Clouse

Over the last couple of months, my messaging and inbox traffic has exploded. It’s still manageable; I’m an inbox zero person and have curated my “Primary” tab in Gmail to be very effective in filtering out the stuff I actually need to see/action. And some of it is still garbage, but it’s probably 5-10x busier than it was a few …

simplicity is not simple

In building a business, learning, marketing by Jay Clouse

As I study more about marketing, persuasion, and communication, it’s becoming clearer and clearer to me that simplicity wins out. The more simple you can make something, the easier it is to understand, talk about, remember, refer, and generally attract others. Great — so make everything simple! That should be simple, right? Not quite. Simplicity requires focus and clarity.  Simplicity …