You know those moments where you finally actually listen to something that you’ve heard a thousand times, and thought you already knew? It happened to me twice this last week. First of all, my girlfriend was right and we should’ve started watching Ozark sooner. Second …
Staging your vision for the client
Ever since my girlfriend became a Realtor in June, I’ve learned a LOT more about real estate than I ever expected. One of the most interesting parts of selling a home that I never thought about is “staging.” When you stage a home for sale, …
Launching and a new sense of empathy
One night in August 2012, I felt completely defeated. I had been working all summer towards the launch of my first startup, MarketOSU. It was a simple idea – basically Craigslist for Ohio State students that required a student email to create an account. For …
line of sight
When I think about marketing (whether it’s Unreal, upside, or myself) I think a lot about awareness. The idea I wrote about a couple weeks ago — do you even exist to the person you want to the attention of? When we become aware of …
do you even exist?
Over the last couple of months, my messaging and inbox traffic has exploded. It’s still manageable; I’m an inbox zero person and have curated my “Primary” tab in Gmail to be very effective in filtering out the stuff I actually need to see/action. And some …
simplicity is not simple
As I study more about marketing, persuasion, and communication, it’s becoming clearer and clearer to me that simplicity wins out. The more simple you can make something, the easier it is to understand, talk about, remember, refer, and generally attract others. Great — so make …
