making assertions

In creativity, deep thoughts, inspiration, learning, motivation, personal brand by Jay Clouse

I am a big fan of the new Nike Just Do It campaign with Colin Kaepernick. Whether you agree or disagree, it’s provocative of a conversation. It asserts itself and forces you to reckon with whether you are with Nike, with Colin Kaepernick, or not. And it’s that forcing mechanism — making you first acknowledge that there are differing viewpoints …

introducing work in progress

In building a business, creativity, learning, personal brand by Jay Clouse

Earlier this year, I wrote about reducing entropy — a concept from physics that relates to the disorder in a system. Over the last week or so, I was reminded of the presence of entropy, both through conversation with some friends of mine, and watching my external world (my system) trend towards relative disorder. So I’ve been fighting back over the last …

line of sight

In creativity, marketing, personal brand by Jay Clouse

When I think about marketing (whether it’s Unreal, upside, or myself) I think a lot about awareness. The idea I wrote about a couple weeks ago — do you even exist to the person you want to the attention of? When we become aware of something, we start to slowly make the (erroneous) assumption that other people are aware of …

creating a volume of work

In building a business, creativity, deep thoughts, inspiration, motivation, personal brand by Jay Clouse

As long-time readers of this newsletter will know, I listen to a lot of podcasts. Mostly long-form interviews with comedians and other people known for being “successful” in art or business. You’ve probably heard of the Tim Ferriss podcast (or human), but he rarely tells his own story. Very rarely, he’ll be interviewed on his own podcast by a guest, …

do you even exist?

In inspiration, marketing, motivation, personal brand by Jay Clouse

Over the last couple of months, my messaging and inbox traffic has exploded. It’s still manageable; I’m an inbox zero person and have curated my “Primary” tab in Gmail to be very effective in filtering out the stuff I actually need to see/action. And some of it is still garbage, but it’s probably 5-10x busier than it was a few …

I’m not busy

In deep thoughts, personal brand, product management, productivity by Jay Clouse

At any given time, there’s something I’m trying to either weed out of my behavior/mannerisms, or something I’m trying to incorporate. Right now, I’m focused on how I respond to the question, “How have you been?” or “What have you been up to?” I can’t even count the number of times I’ve said, “Good! Really busy.” Or something similar. Not only …

de-risking yourself as a reputational risk

In personal brand, relationships, sales by Jay Clouse

Over the last year or two, I’ve become aware of the fact that I generally don’t have much difficulty getting in touch with someone I want to talk to. I’ve written about access being easier than you think and how I got onto one of my favorite podcasts just by asking. But I’m realizing it’s not as easy as just asking, …

people don’t really care about what you’re doing

In building a business, creativity, inspiration, motivation, personal brand, sales by Jay Clouse

…and that should be a totally liberating reality. Yesterday I wrote about developing a thick skin being essential to being an entrepreneur or creative professional. That only happens by creating “friction” by putting yourself out there. And, yes, some self-promotion. Self-promotion is a polarizing idea — some people really demonize the idea of self-promotion. And I think it comes from a …

someone else’s time

In personal brand, relationships by Jay Clouse

I’ve said it before and I’ll continue to say it — our most scarce and precious resource is our time. That’s true for me, you, everyone. So the most effective way to garner some of someone else’s time is to truly show respect for it. If there’s one aspect of my brand I am most protective and obsessive over, it’s …

collisions

In learning, personal brand, relationships by Jay Clouse

Back in 2014, I had the opportunity to attend my first Global Summit as an organizer of Startup Weekend. This was before the organization was purchased by Techstars, and there were hundreds (if not thousands) of volunteer organizers in over a hundred cities globally. Once a year, the mothership would invite organizers from their home cities to come together for …