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thinking long term

In relationships, sales by Jay ClouseLeave a Comment

You may have heard of the idea of the “10-year overnight success.” It’s nearly cliché at this point, and yet, I don’t think it’s talked about enough. There is a lot of excitement around the beginnings of something. We are enchanted by the potential of a launch. Feeds are full of things that are new and trending. There aren’t a …

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experience ladders: why YOU are right for the job

In building a business, learning, motivation, sales by Jay ClouseLeave a Comment

A common theme that has come up in conversations this week in the Unreal Collective community is the struggle with self deprecating thoughts and head trash. We are our own worst enemies. I think it’s a cultural thing — part of where our society is right now. When we see beautiful highight reels on social media showing all the COOL stuff …

relationships and infinite games

In building a business, relationships, sales by Jay ClouseLeave a Comment

I really can’t overstate the value of relationships. Relationships really make the world go ’round, and they are also (in my opinion) the most fulfilling part of life. I’m blown away by the volume of Linkedin messages and emails I get on a daily basis that jump from zero (I don’t even know this person) to 100 (want to hire …

protecting myself from myself

In inspiration, learning, relationships, sales by Jay ClouseLeave a Comment

You probably know what it’s like to feel like you’re seeing opportunity all the time. Maybe it’s your own idea, or someone else bringing you an opportunity, but it seems like when we’re open to it, opportunity is surrounding us. But every time we say yes to an opportunity, we’re implicitly saying no to another. So if you’re like me, …

don’t sell over email

In building a business, relationships, sales by Jay ClouseLeave a Comment

Continuing on with yesterday’s theme of conflicting perspectives, I want to talk about selling. Specifically, let’s talk about selling via email. Hey! You sell stuff over email sometimes! You’re right, italicized font. And that’s a distinction I want to draw — I want to speak about offers, proposals, and opportunities you’re really trying to make one-to-one. Scenario: You just met …

de-risking yourself as a reputational risk

In personal brand, relationships, sales by Jay ClouseLeave a Comment

Over the last year or two, I’ve become aware of the fact that I generally don’t have much difficulty getting in touch with someone I want to talk to. I’ve written about access being easier than you think and how I got onto one of my favorite podcasts just by asking. But I’m realizing it’s not as easy as just asking, …

people don’t really care about what you’re doing

In building a business, creativity, inspiration, motivation, personal brand, sales by Jay ClouseLeave a Comment

…and that should be a totally liberating reality. Yesterday I wrote about developing a thick skin being essential to being an entrepreneur or creative professional. That only happens by creating “friction” by putting yourself out there. And, yes, some self-promotion. Self-promotion is a polarizing idea — some people really demonize the idea of self-promotion. And I think it comes from a …