relationships and infinite games

In building a business, relationships, sales by Jay Clouse

I really can’t overstate the value of relationships. Relationships really make the world go ’round, and they are also (in my opinion) the most fulfilling part of life. I’m blown away by the volume of Linkedin messages and emails I get on a daily basis that jump from zero (I don’t even know this person) to 100 (want to hire …

protecting myself from myself

In inspiration, learning, relationships, sales by Jay Clouse

You probably know what it’s like to feel like you’re seeing opportunity all the time. Maybe it’s your own idea, or someone else bringing you an opportunity, but it seems like when we’re open to it, opportunity is surrounding us. But every time we say yes to an opportunity, we’re implicitly saying no to another. So if you’re like me, …

don’t sell over email

In building a business, relationships, sales by Jay Clouse

Continuing on with yesterday’s theme of conflicting perspectives, I want to talk about selling. Specifically, let’s talk about selling via email. Hey! You sell stuff over email sometimes! You’re right, italicized font. And that’s a distinction I want to draw — I want to speak about offers, proposals, and opportunities you’re really trying to make one-to-one. Scenario: You just met …

de-risking yourself as a reputational risk

In personal brand, relationships, sales by Jay Clouse

Over the last year or two, I’ve become aware of the fact that I generally don’t have much difficulty getting in touch with someone I want to talk to. I’ve written about access being easier than you thinkĀ and how I got onto one of my favorite podcasts just by asking. But I’m realizing it’s not as easy as just asking, …

people don’t really care about what you’re doing

In building a business, creativity, inspiration, motivation, personal brand, sales by Jay Clouse

…and that should be a totally liberating reality. Yesterday I wrote about developing a thick skinĀ being essential to being an entrepreneur or creative professional. That only happens by creating “friction” by putting yourself out there. And, yes, some self-promotion. Self-promotion is a polarizing idea — some people really demonize the idea of self-promotion. And I think it comes from a …

intention over effort

In building a business, product management, productivity, sales, stories by Jay Clouse

Back in the day when I was hawking tickets with Tixers, I led our marketing efforts (on top of product, customer service, fraud prevention…) and I always forgot to plan a sales and marketing campaign for Black Friday. In both 2014 and 2015, I remember looking at the date and realizing I was a few days away from Thanksgiving, and …

it’s always scary

In building a business, creativity, motivation, sales, Unreal Collective by Jay Clouse

On Friday, I closed applications for the current session of Unreal Collective’s 12-week program. As we had the last session, the incoming cohort is 15 members strong including entrepreneurs, freelancers, designers, engineers, artists, marketers, lawyers, and more. I can’t wait to share even more about them and their work in the coming three months. And at the beginning of December, …

The Works Package

In relationships, sales, stories by Jay Clouse

Just because I haven’t had enough fun with cars in the past couple of weeks, I went to get an oil change yesterday. I’ve mostly gone to the same place since owning my Ford – a local dealership. They have a rewards program and it’s a short enough drive. What I’ve noticed is they always run a coupon for a …

why I tip 20%

In relationships, sales, stories by Jay Clouse

Between my undergraduate junior and senior years of college, I decided to forego a regular internship and get some experience in the service industry by bartending and serving. Those two jobs were two of the most important I’ve ever had, even though I could no longer tell you how to make a proper Sazerac. Since that time, the way I …