it could be better

…we know this to be true. Whatever it is, it could certainly be better.

But at what cost?

For it to be better, you need to spend more time. And spending more time means deferring the start of the next thing – let’s call the next thing “that.”

Once that becomes the new it, it could be better too! And so the cycle begins.

You want to do good work, but where do you draw the line? It’s more art than science – finding the threshold of “good enough.”

The real threat is believing something that is good enough needs to be better. The threat is convincing yourself of the idea of a “better” and using that idea to satisfy your fear of sharing your work.

It could be better. But the longer you wait to call it “done,” the longer you defer its impact and the impact of all work to follow.


Hey, can I have your email address? I will only send you more articles like this one.