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Wrong bait or wrong pond?

In building a business, freelancing by Jay ClouseLeave a Comment

I go on fishing trips with my dad a couple times each year. Each trip is different, and each one has its own purpose: some trips are focused on catching bass, others are focused on catching walleye, others on crappie… And depending on what type of fish we’re trying to catch, we have to be intentional about the location, the …

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Leveraging feedback and generative conflict

In relationships by Jay ClouseLeave a Comment

I felt a lot of emotions this week (as I’m sure you have, too). I oscillated between anger, frustration, fear, self-doubt, self-preservation, shame, embarrassment… Those cycles were pretty rapid, too. Anger towards the way our society values black lives. Frustration when I feel like people are missing the point. Fear and self-doubt when it comes to how to use my …

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Holding your happiness hostage

In creativity, inspiration by Jay ClouseLeave a Comment

Over the years, I’ve told a lot of friends that I want to write books. I always viewed it as this privileged achievement that I would work my way up to. First, I generate a strong economic engine in my business, which will afford me more time and space, and THAT was when I could write my first book. And …

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Be someone people want to work with

In building a business, freelancing by Jay ClouseLeave a Comment

We spend a lot of time selling ourselves. You sell yourself to potential clients, partners, employers, followers, and friends. We’re constantly putting ourselves out there as someone worth taking a chance on. And, inevitably, we win people over. They decide to tune in, follow along, work with us, and even pay us. …and the cycle begins again. It’s not easy …

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Making commitments

In creativity, inspiration by Jay ClouseLeave a Comment

One of the best books I’ve read over the last few years is James Clear’s Atomic Habits. It really struck a chord too – it sold over 1 million copies and was on the New York Times Best Seller list for 12 straight months. I think one of the more subtle reasons it really struck a chord is our desire for …

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Make something remarkable

In creativity, inspiration by Jay ClouseLeave a Comment

I’ve invested a LOT of time into making stuff over the last three years. I’ve produced somewhere north of 500 published articles, 150 podcast episodes, a documentary, and however you want to quantify what I’ve put out on social media. But, naturally, I’ll look at that time investment  from time to time and wonder, “What was that all for?” Look, …

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Decision-making and way-finding

In building a business, freelancing, inspiration by Jay ClouseLeave a Comment

Decision-making has always been a core part of conversation within the Unreal Collective Accelerator – and that’s only become more evident over the last several weeks. During uncertain times, each decision comes with more weight. The stakes feel higher, we ask more questions, and we waffle a lot more. I think we assign too much weight to decisions.  We tell ourselves …

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Don’t be a hero, be the guide

In marketing by Jay ClouseLeave a Comment

You know those moments where you finally actually listen to something that you’ve heard a thousand times, and thought you already knew? It happened to me twice this last week. First of all, my girlfriend was right and we should’ve started watching Ozark sooner. Second of all, my good friend Reagan Pugh blew my mind with the Hero’s Journey. The Hero’s …

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Asset, Boundary, Narrative Analysis

In inspiration, learning by Jay ClouseLeave a Comment

When I quit my job a few years ago, one of the first things I did was invest in Seth Godin’s altMBA program. It was a good experience, but a couple of lessons really stand the test of time. One of those lessons and exercises is what he called an “Asset, Boundary, Narrative (ABN) Analysis.” Sounds like some boring homework …