permission marketing in networking

As you are probably already aware, I’m a big Seth Godin fan. Seth Godin thinks differently about marketing than most marketing gurus – and I love it. Recently I watched a video where he described permission marketing. Every time you engage with someone, you are either making yourself more irreplaceable (and justifying why paying attention to you is worth it) …

the aggregation of marginal gains

I was at the gym a couple days ago when the TV showed a replay of the famous 2002 “Holy Buckeye” play from Ohio State University’s 2002 championship season. If you don’t bleed scarlet and gray, you may need a refresher of the toss from Krenzel to Jenkins. As I watched this replay on its 15th anniversary, I thought to …

the balance between creation and consumption

As I’ve written about many times, there is no greater pleasure and challenge than having full control over your own time on a day-to-day basis. Some challenges are obvious: the pure discipline of getting out of bed, getting into work mode, and being productive – things that aren’t just replying to emails. The stuff of Steven Pressfield’s work on “Turning …

swimming with the Sharks

I had the surreal pleasure of watching a good friend of mine on ABC’s Shark Tank last night. My buddy Tom Burden pitched his product, The Grypmat, to the panel of Sharks including guest judge Sir Richard Branson. It all worked out perfectly: Tom, an Air Force mechanic, created the Grypmat for other Air Force mechanics. Branson, as you probably …

my new system for having a great day

As you may expect, writing a daily newsletter has its challenges. Most days, I literally write the piece in the evening right before going to bed. A ton of people ask me how far in advance I write. And, sincerely, the answer is “hours.” I did this for a couple reasons (or so I told myself): I wanted to be …

how to read books

I was a Pizza Hut BOOK IT! kid. I probably read more books every year as a kid than I did as an adult until about a year ago (except now I can have a pizza party whenever I want and take care of a Medium pizza all by myself)! And it wasn’t until about a year ago that I …

Bon Iver made me feel like a jerk

I have no idea when I first head the song “Skinny Love” by Bon Iver, but it was almost certainly my introduction to his music. It’s a classic! The falsetto, the feels it hits you with… With that voice, I basically imagined he looked just like Hozier or the yoga instructor who becomes a love interest to the protagonist’s girlfriendĀ in …

12 months you should include on every calendar

At this point, we are much better at identifying headlines or soundbites that are fabricated purely to receive (and then monetize) our attention. I’d love to make a Chrome extension that identified clickbait headlines and added a little denotation, “This author has no intention of earning your trust.” When the game is winning your attention, two things are immediately made …

what to do when you’re having trouble starting

You’ve certainly faced a task or situation that you’ve routinely put off and failed to get started. Something that seems so daunting that you’re actually paralyzed and unable to even get started. It’s easy to conflate this with a lack of motivation, but really it’s a lack of clarity. In these situations, it’s almost always the case that we’ve simply …

my filter for deciding where to dedicate my time

As you develop knowledge and skill, you find and are presented with more and more opportunities. As I’m sure you know, there is no shortage of ways to spend your time! It can be overwhelming or paralyzing trying to determine where to invest your most precious of resources: time. At this point, I really only ask myself two questions: Am …