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Be someone people want to work with

In building a business, freelancing by Jay ClouseLeave a Comment

We spend a lot of time selling ourselves. You sell yourself to potential clients, partners, employers, followers, and friends. We’re constantly putting ourselves out there as someone worth taking a chance on. And, inevitably, we win people over. They decide to tune in, follow along, work with us, and even pay us. …and the cycle begins again. It’s not easy …

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Making commitments

In creativity, inspiration by Jay ClouseLeave a Comment

One of the best books I’ve read over the last few years is James Clear’s Atomic Habits. It really struck a chord too – it sold over 1 million copies and was on the New York Times Best Seller list for 12 straight months. I think one of the more subtle reasons it really struck a chord is our desire for …

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Make something remarkable

In creativity, inspiration by Jay ClouseLeave a Comment

I’ve invested a LOT of time into making stuff over the last three years. I’ve produced somewhere north of 500 published articles, 150 podcast episodes, a documentary, and however you want to quantify what I’ve put out on social media. But, naturally, I’ll look at that time investment  from time to time and wonder, “What was that all for?” Look, …

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Decision-making and way-finding

In building a business, freelancing, inspiration by Jay ClouseLeave a Comment

Decision-making has always been a core part of conversation within the Unreal Collective Accelerator – and that’s only become more evident over the last several weeks. During uncertain times, each decision comes with more weight. The stakes feel higher, we ask more questions, and we waffle a lot more. I think we assign too much weight to decisions.  We tell ourselves …

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Don’t be a hero, be the guide

In marketing by Jay ClouseLeave a Comment

You know those moments where you finally actually listen to something that you’ve heard a thousand times, and thought you already knew? It happened to me twice this last week. First of all, my girlfriend was right and we should’ve started watching Ozark sooner. Second of all, my good friend Reagan Pugh blew my mind with the Hero’s Journey. The Hero’s …

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Asset, Boundary, Narrative Analysis

In inspiration, learning by Jay ClouseLeave a Comment

When I quit my job a few years ago, one of the first things I did was invest in Seth Godin’s altMBA program. It was a good experience, but a couple of lessons really stand the test of time. One of those lessons and exercises is what he called an “Asset, Boundary, Narrative (ABN) Analysis.” Sounds like some boring homework …

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Now is the time

In building a business, creativity by Jay ClouseLeave a Comment

Have you ever heard the phrase, “The Cobbler’s kids have no shoes?” It perfectly encapsulates reality for so many of us who work with clients. We do AWESOME work for other people – but when it comes to our own assets, we fall flat. You see it with designers who haven’t put time into their own brand. Or copywriters who haven’t …

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The difference between a cocktail and running shoes

In inspiration by Jay ClouseLeave a Comment

My knees hurt. I’m not a doctor, but I’d guess that it’s a combination of my age, the extra few pounds I’ve packed on this winter, and my running shoes. I’ve been thinking about buying new running shoes for months. A friend of mine once told me, “Don’t be cheap on anything that comes between you and the ground.” He …

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Garbage In, Garbage Out

In productivity by Jay ClouseLeave a Comment

Lately, one of my guilty pleasures is watching one of the Food Network or baking shows before bed. I have a pretty out of control sweet tooth, and these shows really appeal to me. On an episode of Zumbo’s Just Desserts (it’s on Netflix, highly recommend) one of the dessert makers forgot to add SUGAR to his cake. Sugar! The …

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Education and access

In building a business, leadership by Jay ClouseLeave a Comment

I was talking with a soon-to-be college graduate this week, and we got on the topic of next steps after college. He saw that I took the startup path and joined as an early employee/cofounder right out of college, and had similar aspirations. The truth is, I took that path using the wrong decision criteria. First and foremost, I didn’t …