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the hidden danger of negative thoughts

In deep thoughts, inspiration by Jay Clouse

If you’ve been reading this blog for a while, you’ve probably seen me reference the Baader-Meinhof phenomenon, otherwise known as selective attention. It’s why you notice other people wearing your coat, someone driving a car that’s the same model as yours, or ads targeting something you were just talking about. We prime our own brains to pay closer attention to …

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appealing to the discerning eye

In creativity, learning, personal brand, relationships by Jay Clouse

As you’ve probably noticed, there’s a lot of noise around us. HEY LOOK OVER HERE CHECK OUT THIS SALE WHAT IF WE PUT AN INFLUENCER BEHIND IT? ARE YOU LOOKING AT ME NOW? In relative terms, this environment is incredibly new to us. The amount of information we’re taking in all the time is unbelievable — and a huge increase …

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recapping SXSW 2019

In learning, stories, upside by Jay Clouse

Last week I flew to Austin, Texas, for my fourth SXSW Festival. If you’ve never been to South-By before, it’s described on their website as “The South by Southwest® (SXSW®) Conference & Festivals celebrate the convergence of the interactive, film, and music industries.” All things considered, it’s one of my favorite events. For a few days, Austin becomes a center …

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on the cusp

In inspiration, learning, motivation by Jay Clouse

I’ve felt a strange sense that’s been getting stronger and stronger over the last few months. It’s hard to put a name to it, but I’d describe it as the feeling of being on the cusp. It just feels like the work I’ve been doing for the past several months have landed me near the doorstep of some sort of …

Launching and a new sense of empathy

In building a business, inspiration, learning, marketing by Jay Clouse

One night in August 2012, I felt completely defeated. I had been working all summer towards the launch of my first startup, MarketOSU. It was a simple idea – basically Craigslist for Ohio State students that required a student email to create an account. For months, I had been marketing an August 20th launch date for the website, and checking …

waiting for the inevitable

In deep thoughts, learning, productivity by Jay Clouse

Over the last couple of weeks, I’ve been thinking a lot about how lucky I am to spend time around the people I spend time around. A lot of driven, intelligent, and caring people. Most of them are in the often-attacked, “millennial” generation. And we get a bad rap for a lot of things — being “lazy” or “entitled” or …