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Don’t be a hero, be the guide

In Marketing by Jay ClouseLeave a Comment

You know those moments where you finally actually listen to something that you’ve heard a thousand times, and thought you already knew? It happened to me twice this last week. First of all, my girlfriend was right and we should’ve started watching Ozark sooner. Second of all, my good friend Reagan Pugh blew my mind with the Hero’s Journey. The Hero’s …

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Asset, Boundary, Narrative Analysis

In Mindset by Jay ClouseLeave a Comment

When I quit my job a few years ago, one of the first things I did was invest in Seth Godin’s altMBA program. It was a good experience, but a couple of lessons really stand the test of time. One of those lessons and exercises is what he called an “Asset, Boundary, Narrative (ABN) Analysis.” Sounds like some boring homework …

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Now is the time

In Art and Creativity, Behind the Scenes by Jay ClouseLeave a Comment

Have you ever heard the phrase, “The Cobbler’s kids have no shoes?” It perfectly encapsulates reality for so many of us who work with clients. We do AWESOME work for other people – but when it comes to our own assets, we fall flat. You see it with designers who haven’t put time into their own brand. Or copywriters who haven’t …

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The difference between a cocktail and running shoes

In Mindset by Jay ClouseLeave a Comment

My knees hurt. I’m not a doctor, but I’d guess that it’s a combination of my age, the extra few pounds I’ve packed on this winter, and my running shoes. I’ve been thinking about buying new running shoes for months. A friend of mine once told me, “Don’t be cheap on anything that comes between you and the ground.” He …

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Garbage In, Garbage Out

In Productivity by Jay ClouseLeave a Comment

Lately, one of my guilty pleasures is watching one of the Food Network or baking shows before bed. I have a pretty out of control sweet tooth, and these shows really appeal to me. On an episode of Zumbo’s Just Desserts (it’s on Netflix, highly recommend) one of the dessert makers forgot to add SUGAR to his cake. Sugar! The …

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Education and access

In Behind the Scenes by Jay ClouseLeave a Comment

I was talking with a soon-to-be college graduate this week, and we got on the topic of next steps after college. He saw that I took the startup path and joined as an early employee/cofounder right out of college, and had similar aspirations. The truth is, I took that path using the wrong decision criteria. First and foremost, I didn’t …

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Climb your own mountain

In Mindset by Jay ClouseLeave a Comment

This week I met with incoming members of the Unreal Collective Accelerator and worked through 1-on-1 roadmapping exercises for our 12 weeks together. In one of those conversations, my client told me that he already has enough work committed throughout the year to be more than comfortable financially, so he was thinking about what comes next. He went on to …

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Hiding from your own ideas

In Art and Creativity by Jay ClouseLeave a Comment

I’ve done a ton of work on the design and content on my websites this week. And I have to say, they’re looking really great. But honestly, I’m pretty angry with myself. I shouldn’t have been spending so much time tweaking and pixel pushing my websites this week. Actually, I had one major goal for myself that I barely even …

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What people don’t tell you about morning routines, time management, and other systems

In Productivity by Jay ClouseLeave a Comment

Many years ago, a good friend of mine introduced me to my very first productivity tool: Omnifocus. Omnifocus is a really cool piece of software. Even back in 2011, I couldn’t believe how detailed and flexible this tool was! It let me create categories of tasks, tickets for tasks in each category, due dates, updates on the progress of the …

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How to solve a puzzle

In Art and Creativity, Behind the Scenes, Mindset by Jay ClouseLeave a Comment

Ever since Mallory and I visited Joshua Tree back in November, we’ve gotten more interested in puzzles – and I’m talking about literal jigsaw puzzles. Over Christmas, we picked out a 1000-piece puzzle and were pretty quickly overwhelmed. When you first look at the box and you see the photo, you think, “Oh wow this is going to be fun!” …