where a personal brand comes from

In personal brand by Jay Clouse

A personal brand comes from being a consistent person all the time.

Your “brand” is the promise you are making to someone. A promise of what they can expect in how they interact with you.

You are living that promise.

If I have an interaction with you in person, that should be consistent with how I interact with you online. If there is incongruence, I lose trust.

And if I lose trust, then you’ve already failed on your promise.

So, number one, a personal brand comes from being a consistent person.


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