From time to time, I get blocked up thinking about what to do next and where to focus my time and energy.
And at other times, I am fiercely avoiding something that I know isn’t working out how I want. The bank account, metrics on traffic, signups, conversions, or even getting feedback.
Whatever you are avoiding is absolutely critical for you to dedicate your focus towards.
Being afraid of what you find just doesn’t serve you. It won’t move the ball forward at all.
It’s only when we understand something, when we get a handle on the truth, that we can make the important decisions about how to move forward and make the situation better.
As one of my coaches, Todd Herman, says: don’t think of something as a problem — think of it as a decision that just hasn’t been made yet.